Challenge
Challenge:
Kavya Coffee had a loyal local following but lacked a cohesive brand identity and a high-performing e-commerce experience. The visual system was inconsistent across digital and packaging touchpoints, mobile checkout suffered from friction, and there was no clear subscription funnel to drive recurring revenue.
The key constraints included:
- A tight four-month delivery timeline
- Limited budget for photography and content production
- The need to preserve their existing flavor storytelling while modernizing the brand
- A fragmented design foundation that made scaling difficult
The challenge was to create a premium yet approachable brand language, build a subscription-first website, and deliver it all with high efficiency.
Approach
Approach:
To meet the aggressive timeline and deliver a scalable system, we structured the work into focused phases that balanced strategy, design, and technical execution.
Our approach included:
- Brand Strategy: Conducted stakeholder workshops to define audience segments, brand pillars, and competitive whitespace.
- Visual Identity: Developed a flexible identity system—logo, typography, color palette—that communicates modern craft while supporting retail scalability.
- Packaging System: Created adaptable dielines and templates for single-origin, blends, and subscription SKUs, minimizing production complexity.
- Content & Photography: Planned a cost-efficient shoot using natural light, mood references, and modular compositions to maximize asset utility.
- E-commerce Build: Designed and developed a mobile-first Shopify experience with subscription flows, bundling logic, and analytics instrumentation.
- Launch Preparation: Built social assets, email sequences, and merchandising rules to support a cohesive launch and post-launch growth.
This approach ensured that brand, packaging, and digital experience worked together as one unified system.
Results
- Online revenue (first 3 months post-launch):+87% vs previous 3 months
- Conversion rate (site-wide):Increased from 1.6% → 3.2%
- Subscription sign-ups (first 90 days):420 new subscribers
Process
Discovery & Strategy
We began with stakeholder interviews, customer surveys, and a competitive audit to uncover opportunities and constraints. This phase clarified user expectations, business priorities, and the unique attributes of the Kavya brand.
Key Outputs:
- Positioning statement with defined brand pillars.
- Three customer personas based on behavioral insights.
- Competitive audit with opportunity mapping.
- A prioritized roadmap linking brand deliverables to commerce goals.
Overview:
Kavya Coffee engaged our studio to evolve from a beloved local roaster into a scalable direct-to-consumer brand. The scope combined strategic brand positioning, visual identity and packaging, product photography and art direction, and a conversion-focused e-commerce build designed for subscription growth. Over a concentrated four-month engagement, we delivered a cohesive system that preserved Kavya’s artisanal roots while enabling modern retail performance.
What We Delivered:
- Brand strategy and positioning framework
- Visual identity: logo system, typography, color palette, and usage guidelines
- Packaging templates and dielines optimized for eco-conscious production
- Art direction and photography assets for launch and ongoing campaigns
- Shopify e-commerce platform with subscription flows, analytics, and CRO foundations
- Launch creative: email sequences, social hero assets, and merchandising rules.
Impact in Brief:
The brand refresh and commerce overhaul produced measurable business outcomes — including a lift in conversion rate, higher average order value, and a scalable subscription funnel that produced reliable recurring revenue.